Aim: Creating a showroom focused on the company’s “Exotic Cars” while sustaining the company’s roots, brand identity and architecture with a deconstructed facade feel.

Result: We overcame the main challenge of the façade. Redesigning it without demolishing it. Our design relied on the concept of “Eye it, try it, buy it!”. Driving excitement and a new look into the exotics car world with a deconstructed design experience.